This is how we decided we would give all the fans of the movie in Mexico a different experience and started looking for:
What better way to do this than to make our fans feel the excitement of singing a capella like the Bellas themselves and have a large audience be the judges of their talent?
We created a contest that required fans to participate in a digital casting. They would need to upload a video, using the hashtag #LaNotaMásPerfecta, of them singing a capella part of the Flashlight song (which was part of the movie soundtrack).
To achieve this, we collaborated with Mario Bautista, singer and youtuber that amplified our message in his social media accounts.