Social Noise Mexico came up with a digital strategy based around 5 types of social media content (for Facebook, Twitter and YouTube):
1. Verses: Classic Gloria Trevi verses were used to connect with fans and users interested in learning more about the singer.
2. Promotions: Promotions using user-generated content were introduced to reel fans in with raffles for posters and film props.
3. Extra Information: Interesting facts were given about the film – such as how long filming took, how the actors prepared for their roles, the Gloria songs used in the film, etc.
4. Coverage: We covered the events (the pre-release and opening night), spreading the information about Gloria through our digital channels, thus keeping the online community informed and active.
5. Glorious Stories: Stories were told on celebrities who had to overcome major challenges on their path to stardom, just like Gloria.