Sky launches an outdoor campaign for nobody to see
In support of the #StayAtHome movement
Madrid, Spain, March 27th , 2020. After two weeks of lockdown in Spain because of the COVID-19 crisis, leaving home became more dangerous than ever for Spaniards.
Sky took a creative approach to raise awareness of the importance of staying at home. The pay TV brand hired digital billboards in the center of Madrid and posted “spoilers” revealing plots of shows in the platform, warning streetwalkers with this claim: “If you don’t want spoilers, #StayHome’
The campaign, created by ICOM agency in Spain Darwin Social Noise, began on March 27th, and has immediately raised considerable noise in media and social networks in Spain.
Sky “Sin Spoilers” technical sheet
Agency: Darwin Social Noise
Advertiser: Sky España
Product: Digital Pay TV platform
Client contact: Alejandra Recasens, Javier Molina, Juan Luis Álvarez, Noa Rodríguez and Elías Torres
Creative President: Carlos Sanz de Andino
General Manager: Alberto Martínez Executive
Creative Director: Óscar Moreno
Account Director: Javier Alejandre
Content Director: Bel Rodríguez
Creative team: Kiko Martínez, Raquel Millán, Raúl Labrador
Account team: Julia García, Ana Fons
PR: Rocío Hernández
Digital Communication: Paloma Martínez-Chueca
Title: ‘No spoilers’.