The action highlights that thanks to video consultation, physical distance is not a problem: you can be close to your doctor without having to leave home. A service that thousands of people have used and are using every day, especially since the start of the pandemic. This situation has shown the important value of this service, both for individuals and for companies.
During the first weeks of the COVID-19 crisis, Sanitas focused all its efforts on saving lives and caring for its patients, reorganising its hospitals and residential homes, as well as offering free video consultations to all of its clients. Before COVID-19, Sanitas was carrying out between 200 – 300 video consultations a day, it’s now conducting around 5,000 on a daily basis. Sanitas has a medical staff made up of more than 2,700 professionals in all specialities, including general and paediatric emergencies.
The campaign, launched on 11 May 2020, consists of a 45″ video, several 20″ modules for individuals and businesses, an advert on Spotify, advertisements for social networks, display advertising, landing pages to attract new clients and correspondence sent to clients and mediators.
Agency: Darwin Social Noise
Product: Seguros de salud
Client: Luisa Escribano, Marina Rosas, Alejandra Carriedo y Gema García.
Creative President: Carlos Sanz de Andino
Managing Director: Alberto Martínez
Account Manager: Javier Alejandre
Account Executives: Soraya Zamorano, Ana Fons, Miguel Lamas y Javier de Prada
Executive Creative Director: Óscar Moreno
Creative Team: Alicia Vilches, Pablo Mendoza, Raquel Millán y Francisco Martínez
Design team: Iago Álvarez, Lucía Rodríguez y Mar Roca
Audiovisual Production Director: María Jiménez
Chief Technology Officer: Óscar Cordero
Tittle: “El nuevo significado de cerca”