República Móvil "Flag-bearers" - Darwin Social Noise

República Móvil “Flag-bearers”

Agency: Darwin Social Noise

Client: República Móvil

Campaign: Flag-bearers

On the occasion of the launch of its fibre and mobile convergence, and coinciding with its change in corporate identity, República Móvil, a virtual mobile operator owned by Orange, is launching a new television campaign for which our agency will be responsible.

Based on the new identity and on the “flag” resource – a resource which the brand uses often, both in its communications and in its logo, in “Flag-bearers”, as the campaign is called – República Móvil puts itself in the clients’ shoes to advocate their rights against telephone companies: the right to make complaints and file claims, to receive a fair internet service, to be treated well, to have more of a say, etc.

With the slogan “Here, YOU win“, our agency has created 4 films in which the advantages of República Móvil and its different offers in fibre and mobile service are shown in a humorous way.