República Móvil “Flag-bearers”

Agency: Darwin Social Noise
Client: República Móvil
Campaign: Flag-bearers

On the occasion of the launch of its fibre and mobile convergence, and coinciding with its change in corporate identity, República Móvil, a virtual mobile operator owned by Orange, is launching a new television campaign for which our agency will be responsible.

Based on the new identity and on the “flag” resource – a resource which the brand uses often, both in its communications and in its logo, in “Flag-bearers”, as the campaign is called – República Móvil puts itself in the clients’ shoes to advocate their rights against telephone companies: the right to make complaints and file claims, to receive a fair internet service, to be treated well, to have more of a say, etc.

With the slogan “Here, YOU win“, our agency has created 4 films in which the advantages of República Móvil and its different offers in fibre and mobile service are shown in a humorous way.

Data sheet:

Agency: Darwin Social Noise

Advertiser: República Móvil

Product: Fibre and Mobile Offer

Client contact: Cosme Primo de Rivera and Marta García

Creative Director: Carlos Sanz de Andino

Managing Director: Nacho Huidobro

Account management: Javier Alejandre

Accounts team: Javier de Prada and Álvaro Gutiérrez

Executive Creative Director: Óscar Moreno

Creative Team: Pablo Caraballo, Gonzalo Calvo, Miguel Ángel

Mengs and Javier López.

Audiovisual Production (agency): María Jiménez and Paula Hinojosa

Production Company: División Q

Director: José Martín

Executive Producer: Laura Bautista

Production manager: Yerai Pinedo

Post-production: David Pérez

Title: “Flag-bearers”