Rastreator. Shall I help you decide?

Client: Rastreator
Campaign: Shall I help you decide?
Year: 2016

Rastreator.com is the leading comparison site for products and services in Spain. In just over 6 years it has come to dominate a category in constant growth, which has a determining impact on the insurance industry.

We have been working with Rastreator since 2012 and we have grown together. From its beginnings a start-up that compared car insurance, with a jocular communications style that was aiming for brand fame and growth, it has matured in just 6 years into a consolidated, credible brand, which is relevant in its category and provides a full comparison service.

The most recent step has been repositioning the brand, including its corporate identity.


It is a direct response advertiser, and therefore we rely on formats and creations that optimise the investment as much as possible: televised promotional videos, mentions, sponsorship, etc.