Bodegas Montecillo, your Sherpa guide in La Rioja

Agency: Darwin Social Noise
Client: Bodegas Montecillo, Osborne Group
Campaign: Your Sherpa guide in La Rioja

Can a brand become the best ambassador of its roots and of its territory? This is what Darwin Social Noise wanted to achieve for Bodegas Montecillo. 

Montecillo’s 150 years of history, as the 3rd winery to be created in La Rioja, was the starting point in a strategy to promote wine tourism from a different perspective: once you have visited its wine cellar, enjoyed a tasting of its wines and you have been shown its 150 year history, we offer attractive ideas to continue discovering the hidden gems and corners of the La Rioja region. 

Montecillo thus becomes the point of departure of a memorable journey in search of the secrets of La Rioja. 

To take this to the digital level, we created a content line for Instagram Stories in which one of these recommendations was revealed each week. All the pieces were created in accordance with some consolidated graphic and aesthetic guidelines.



The IG community increased by 220%

The reach of the IG stories grew by 35%

Brand Manager: Juan Villanueva

Account Executives: Cristina Ferreiro and Marina Pereyra

Creative Management: Bel Rodríguez

Content: Rodrigo García

Design: Mar Roca and María Alvear