High Speed is also Sanitas

Agency: Darwin Social Noise
Client: Sanitas
Brand: Sanitas Seguros
Campaign: High Speed is also Sanitas

To illustrate the benefits of its digital services, Sanitas covered the Atocha station in Madrid in March with a spectacular vinyl on the tunnel walls at the exit of the AVE high-speed train.

For this campaign we played with the concept of high speed and created this piece represented by the claim High speed is also Sanitas. Based on the fact that medical needs can arise anywhere, and that it is valuable to be able to resolve them easily and conveniently, we designed this action which highlights the benefits of Sanitas digital services, such as video consultation with specialists, home services and personalised digital programmes.

Data Sheet

Agency: Darwin Social Noise

Advertiser: Sanitas

Product: Blua y las ventajas digitales de Sanitas

Brand: Sanitas Seguros

Executive President: Carlos Sanz de Andino

Creative Director: Óscar Moreno

General Director: Alberto Martínez

Accounts Director: Javier Alejandre

Accounts Executives: Javier de Prada, Soraya Zamorano, Ana Fons y Miguel Lamas

Creative team: Alicia Vilches, Pablo Mendoza, Irati Rincón y Pablo Vecilla.

Artwork finalists: Javier Luján y Oscar González

Piece: Vinyl display of the AVE tunnel in Atocha (Madrid)