In line with the conflict of the film, the agency has devised a campaign that seeks to provoke the target audience with messages that are based on the premise that: “we all hide a secret”.
We all have secrets, maybe not as dark as the protagonist of Feedback, but we have them just the same. Pulling on this thread we developed our communication actions under the concept “Your life destroyed live”.
The first thing we created was the campaign landing page: tuvidadestruidaendirecto.com wherein we displayed information and exclusive material from the film, and in which the masked people conducted surveys to the public about those hidden secrets. Those who participated had a chance of winning tickets for the premiere.
To direct traffic to the landing page, we created different digital pieces: brand days, social ads, banners and pieces for social networks, including a format that in our agency we call “videohacks”.