Water is the axis of the entire campaign, both in the visual aspect of the pieces and in the discourse developed to communicate the message. The film, in particular, offers a succession of common daily details of the use of water. Short shots, subjective, or with interesting approaches, which reinforce that intimate relationship that families have with water in their homes. And where the water becomes a refuge of normality and peace, in the midst of an unprecedented situation.
The action takes place from April 29, 2020 on TV, radio, press and digital media.
