YOIGO. YOIGO MEANS LOTS

Client: Yoigo
Campaign: Yoigo means lot
Year: 2017

Yoigo is a global telecommunications operator that belongs to the MásMóvil Group, the fourth biggest operator in Spain

Our experiences in direct response campaigns and brand creation with some of our clients have been fundamental in getting Yoigo to trust us to launch their combined offer (fibre optic broadband and mobile) , a key step for the growth of the brand.

This evolution in our relationship with Yoigo has led to a development in its communications, with a new strategy focused on consolidating the brand’s fame, which aims to improve Yoigo’s reputation and make it the preferred global telecommunications operator.

Using a multimedia campaign based on a new brand concept, “Yoigo es mucho” (Yoigo means lots), which makes a brand identity out of abundance, Yoigo is celebrating its combined offer with lots of gigabytes, lots of calls, and lots of colour.

It’s a great milestone for the brand, which makes us want to shout out loud “Don’t stop me now…!”