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LeLynx. Soyez MaLynx, Soyez LeLynx

Client: LeLynx
Campaign: Soyez MaLynx, Soyez LeLynx
Year: 2017

LeLynx.fr is the largest insurance comparison site in France, and is part of the Admiral Group, the second largest insurance group in the UK, with an annual turnover of 2.2 billion and a worldwide presence.

The creative and strategic work carried out for different brands in the group, the good results achieved, and our experience in the insurance sector – especially with Rastreator – were key in getting the Admiral Group to put their trust in us once again, in this case for an international launch.

We have determined the keys to its repositioning, developed the strategy platform for the brand and created a television campaign that heralds this new stage for the brand.

Soyez MaLynx, Soyez LeLynx. David LeLynx has just changed his car insurance; it didn’t take more than 5 minutes, and he has the assurance that his provider has dealt with everything, and he recommends that his friend do the same.  Sophie LeLynx advises her friend, who usually uses comparison sites to compare flights hotels etc., to also compare her insurance policies, which she did herself and meant she got the best deal. Chloé LeLynx, who has just moved into her new flat with her boyfriend, reminds him that they need new insurance. Louis LeLynx is chatting animatedly with his daughter, trying to explain that he has changed his car insurance and saved himself 30%.

All of these are LeLynx people, sharp and astute people who have decided to compare in order to get the best insurance policies for themselves.